Many cyclists from the 90’s cringe at the memory of Trek’s nefarious destruction of so many classic, high-end brands, as one by one they first gobbled up the Gary Fisher, Klein, Bontrager and LeMond brands, neutered them and eventually killed them off, leaving ruin and nothing but cookie-cutter OCLV products in their wake. Money, money, money.
For a short time, it seemed like the Trek LeMond bikes would escape that fate, as a clean product line was briefly maintained by the Trek overlords, which included some decent Reynolds 853 frames. Despite their amazing popularity, the hand-welded frames likely didn’t make enough profit for Trek compared to mass-produced molded frames, so LeMond eventually disappeared, too.
image from Greg LeMond Bicycles
Last year, Greg LeMond himself re-entered the cycling industry, bought Time USA and is now selling two bikes carrying his name – his full name this time. One of those bikes is the Greg LeMond Washoe, an ultralight Reynolds 853 road racing machine. Luckily, it’s available as a frameset with a color-matched Enve carbon fork. As others have noted, the frame isn’t a classic remake – it carries updated, modern geometries, on oversized headtube and PressFit30 bottom bracket shell. It’s also set up to accept either mechanical or electronic components. Plus, it’s made in the US and hand-painted in Minnesota without the use of decals! The result is a frame priced like a full-custom frameset, but in 7 stock sizes. So if you ride, say, a 58cm frame like I do, then you’re out of luck.